We all start out the same.
Whether born in Damascus or Detroit, human beings begin life with similar DNA, common instincts for survival and a basic desire to learn and explore.
So why do some young men and women grow up with plans to promote peace and prosperity, while others set out to harm or kill others? Every day, we hear of people who try to disrupt our world, often violently. So what, exactly, is happening to our youth?
Extremists never stop trying to find the next young recruit. They are smarter, more technically savvy and better organized than we give them credit for. What are they doing well, and what can we learn from these insights? Are we organized the right way to fight extremists? Are we thinking the right way? Are we basing decisions on the most effective models?
Pearson and Ullah join as co-authors to provide a mash-up of their combined expertise—years of shaping behavior for the world’s top brands with years of countering terrorism.
Inspired by classes taught at the U.S. State Department on counterterrorism and dealing with disinformation campaigns, the authors have written a book that is part call to action and part innovation lab for those who want to make a difference. They are joined by a wide range of global leaders who provide their insights related to hate and extremism.
The book’s goal is to trigger new ideas on how leaders can partner worldwide to make our world a safer and more productive place over the long-term. One team, one world.
THE EMERGENCE OF HATE
Sidebar by Denise Campbell Bauer, An Ounce of Prevention
Chapter 2
UNLOCKING THE POWER OF MEMORY
Sidebar by Chuck Leavell, Music Reminds Us How Similar We All Are
Chapter 3
THE 5,000 DAY HABIT
Sidebar by Gary Briggs, An Audition in Seconds
Chapter 4
LIFTING OUR MENTAL FOG
Sidebar by Ed Tazzia, The Key Learnings from “Marketing College”
Chapter 5
THE URGENCY OF HOPE
Sidebar by Col. William S. Reeder, Jr, The Power of Hope
Chapter 6
THE PRE-HATE JOURNEY
Sidebar by Naimul Huq, Crossing the Finish Line Together
Chapter 7
THE OTHER BATTLEFIELD
Sidebar by Lord Chadlington, The Importance of Working as One Global Team
Chapter 8
HEZBOLLAH, GREENPEACE AND AARP: FORMING POWERFUL GROUPS
Sidebar by Tim Receveur, Innovation in Unlikely Places
Sidebar by Ahmad Nassar, Sports Is the Great Unifier
Chapter 9
A NEW MODEL
Sidebar by Fred Burton, Pushing the Boulder Up a Hill: Why Are Terror Operations Successful?
Chapter 10
THE ELEMENTS OF TERRORISM
Sidebar by Capt. Molly Mae Potter, The Power of Empowering Women
Chapter 11
WHY PEOPLE BECOME EXTREMISTS
Sidebar by Mehmood Kazmi, Defuse It Before It Blows
Chapter 12
WHAT LEADERS CAN LEARN FROM EXTREMISTS
Sidebar by Raymond F. “Ray” Kerins, Jr, The Three Levels of Issues Management
Sidebar by Wajahat Ali, Need Title
Chapter 13
THE SILICON VEIL
Sidebar by Josh Lipsky, Stopping the Profitability of Hate
Chapter 14
THE WEAPONS OF HATE
Sidebar by Jeff Jarvis, Trust Is the New Black
Chapter 15
THE BUSINESS OF DISINFORMATION
Sidebar by Abdullah Antepli, Need Title
Chapter 16
THE TOP LESSONS FROM MARKETING
Sidebar by Jim Weiss, Choosing a Better Path
Chapter 17
HOW TO DECREASE SALES
Sidebar by Scott McDonald, PhD, The Neuroscience of Hate
Sidebar by Dr. Naba Sharif, How to “Treat” Bias and Hate in the Physician’s Office
Chapter 18
MENTAL TOUGHNESS, NGOs AND YOUR ROLE
Sidebar by Sebastian Johna, Innovation at the Community Level
Chapter 19
THE MEDIA CAMPFIRE: 10 IMPORTANT TRENDS
Sidebar by Kip Knight, Insights from the U.S. Marketing College
Chapter 20
IMAGINE OUR WAY FORWARD
Co-authors
Bob Pearson – Marketing
Bob is Vice Chair and Chief of Innovation for W2O Group. He has written two books on digital innovation (Pre-Commerce and Storytizing). Prior to joining W2O Group, Bob developed the first global social media function at Fortune 500’s Dell and served as Head of Global Corporate Communications and Head of Global Pharma Communications at Novartis Pharmaceuticals in Basel, Switzerland. His board service includes the Advertising Research Foundation, the MedicAlert Foundation, and the VETTED Foundation. Bob resides in Austin, Texas, with his wife, Donna, and two daughters, Nicole and Brittany.
Follow him on Twitter here.
Haroon K. Ullah – Counterterrorism
Haroon is Chief Strategy Officer for the Broadcasting Board of Governors. He previously worked on Secretary of State Rex Tillerson’s Policy Planning Staff covering digital innovation, public diplomacy and public/private partnerships. He previously advised three Secretaries of State, traveled with Ambassador Richard Holbrooke’s Afghanistan/Pakistan team, and started the first-ever public diplomacy countering violent extremism office at an American Embassy as the Director of the Community Engagement Office at the U.S. Embassy in Pakistan. A visiting professor at Georgetown University and a Term Member of the Council on Foreign Relations, Haroon has written award-winning books, including Vying for Allah’s Vote (Georgetown University Press), The Bargain from the Bazaar (PublicAffairs Books), and Digital World War (Yale University Press), which focuses on new uses for technology, transmedia, and digital content. Haroon resides in Washington, D.C.
Follow him on Twitter here.
Contributing Authors
| Organization | Country | |
| 1508 | Denmark | |
| Applied Research and Communications (ARC) Fund; Bulgarian Safer Internet Centre | Bulgaria | |
| Arcigay | Italy | |
| Belgian Deputy Prime Minister’s Office | Belgium | |
| CEJI—A Jewish Contribution to an Inclusive Europe | Belgium | |
| Center for Independent Journalism | Hungary | |
| Center for Prevention of Exclusion (Center for Forebyggelse af Eksklusion); Project Report Hate (Anmeld Had) | Denmark | |
| De-Radicalisation Programme, City of Antwerp | Belgium | |
| Discours Corporation | France | |
| EMDEO | Belgium | |
| EMDEO | Belgium | |
| Empowering Children Foundation | Poland | |
| eSlovensko | Slovakia | |
| European Foundation for Democracy | Belgium | |
| European Foundation for Democracy | Belgium | |
| European Network Against Racism (ENAR) | Belgium | |
| Ireland | ||
| Belgium | ||
| Belgium | ||
| United States | ||
| Faith Matters; Tell MAMA National Campaign | UK | |
| Federation of SOS Racism Spain | Spain | |
| Finn Church Aid (Kirkon Ulkomaanapu sr) | Finland | |
| Finn Church Aid (Kirkon Ulkomaanapu sr) | Finland | |
| Gender Studies | Czech Republic | |
| Hungarian Civil Liberties Union | Hungary | |
| İhtiyaç Haritası | Turkey | |
| imec-mict-UGent | Belgium | |
| imec-mict-UGent | Belgium | |
| Iniciatíva Inakost́ (Initiative Otherness) | Slovakia | |
| Jewish Community of Rome | Italy | |
| Jewish Community of Rome; Progetto Dreyfus | Italy | |
| KU Leuven Belgium | Belgium | |
| KU Leuven Belgium | Belgium | |
| KU Leuven Belgium | Belgium | |
| KU Leuven Belgium | Belgium | |
| MiND Nederland / Meld Misdaad Anoniem | The Netherlands | |
| Movimiento contra la Intolerancia (Movement Against Intolerance) | Spain | |
| Open Society Foundation | Slovakia | |
| RAN – Radicalisation Awareness Network | The Netherlands | |
| Red Acoge | Spain | |
| Regenerations | Italy | |
| renk. Magazine | Germany | |
| renk. Magazine | Germany | |
| UNDP in Turkey | Turkey | |
| Unia – Interfederal Centre for Equal Opportunities | Belgium | |
| Union of Jewish Students | UK | |
| Unit Radicalism, Public Service of Home Affairs, Belgian Ministry of Interiors | Belgium | |
| Unit Radicalism, Public Service of Home Affairs, Belgian Ministry of Interiors | Belgium | |
| Unitas Communications Ltd. | Belgium | |
| Vilvoorde | Belgium | |